This video is a prime example of how content can come alive when you put it in the context of a story. Dr. Deb and Bob Oro of Oro dental medicine have been clients of mine for years. Their specialty is cosmetic dentistry and giving their patients the appearance of a facelift without the need for surgery.
We are in the process of relaunching their website, and in the past we have always used before and after photographs inside of their webpages to demonstrate the effectiveness of their care.
But after some discussion, I approached the doctors with an idea: what if we didn't use photographs, but instead offered up video examples of how the doctors techniques and skill have changed the lives of their patients. This would accomplish two goals: a demonstration of the results the patient could expect to receive, and an introduction to the doctors, their personalities, and passion for what they do.
Take a look at the video, I believe you will see for yourself the power that video and a great story can have.
